How to join

The Sensitive Choice® program assists the marketing of products and services which may benefit people with asthma and allergies. It is represented by a blue butterfly to help consumers easily identify products and services that may reduce asthma and allergy triggers.

More than 2.5 million Australians and 500,000 New Zealanders have asthma and 7 million have allergies, making participation in the Sensitive Choice® program a valuable point of difference for your product or service.

The program is a type of product or service sponsorship program, where by approved products and services must satisfy our independent Product Advisory Panel they do no harm and may offer relative benefits to people with asthma or allergies. Our research indicates that Australians and New Zealanders find the Sensitive Choice® program to be useful and reliable, with consumer awareness continuing to grow steadily.

If you have a product or service that has a potential benefit for people with asthma and/or allergies, you may consider applying to participate in the Sensitive Choice® program. We welcome enquiries from all types of industries, although please note that prescription pharmaceutical products, food and any products that claim a cure for asthma will not be considered. In some cases, products that would be eligible for the program cannot be immediately accepted due to exclusivity arrangements with existing partners. Sensitive Choice is happy to work with both larger national and international companies, as well as smaller family businesses.

More information

To find out more about the program or to discuss whether your product or service may be suitable, please contact:

The Sensitive Choice Program Manager
Tel: 03 9929 4333
Or complete our enquiry form