Step 1: Panel review process

Before a product or service is approved by Sensitive Choice it is rigorously reviewed by our independent expert panel.

The Product Advisory Panel considers whether the product or service is suitable to carry the Sensitive Choice blue butterfly.

Panel members can include:

• An allergist
• A chemist
• An engineer
• A general practitioner
• A pharmacist
• An epidemiologist
• A respiratory physician

The Panel reviews evidence to determine that a product or service is not harmful and demonstrates a potential benefit for people with asthma or allergies, before making a recommendation.

Step 2: Application process

Through a formal application process, applicants must:

• Complete the application form and supply as much credible evidence as possible to substantiate the asthma/allergy benefit or claim.
• Provide samples of each product
• Provide a full list of ingredients for all products containing chemicals.
• Demonstrate full compliance with all relevant Australian or New Zealand laws, regulations and applicable standards.

Step 3: Contract process

If a product or service is recommended for participation in the Sensitive Choice® program by the Product Advisory Panel, the National Asthma Council Australia may offer the applicant an opportunity to participate in the program by negotiating a Participation and Sponsorship Agreement with annual fees. The contract may be exclusive or non-exclusive, at the discretion of the Council.

Participation in the Sensitive Choice® program indicates that the National Asthma Council Australia has assessed the product/service and considers that it is a sensitive choice for people with asthma and allergies based on the evidence provided. Participation does not mean that the product/service is necessarily the best or only product/service available.