The Sensitive Choice® program is an initiative of the National Asthma Council Australia. Sensitive Choice does not manufacture, buy or sell products. For details relating to products or services that have been approved by Sensitive Choice, such as where to buy, product specifications, servicing or complaints, please contact the distributor directly.

Prospective partners

If you have a product or service that has a potential benefit for people with asthma and/or allergies, you may consider applying to participate in the Sensitive Choice® program. More details

Join our community

Join a community of people with asthma and allergies and their carers, businesses and brands providing asthma and allergy-aware products and services.

If you live in New Zealand and want to know more about asthma, please contact the Asthma and Respiratory Foundation NZ at

General enquiries

For all enquiries please email us using the form below.