Sensitive Choice

The Sensitive Choice blue butterfly
helping you live better with asthma and allergies

Living with asthma & allergies?

Find information by selecting a common concern for people with asthma & allergies.

Choose your concern

Asthma First Aid

Know the four steps of asthma first aid.

Know your triggers

Are you allergic? Explore the most common asthma and allergy triggers.

Resource hub

Our resources are here to help you understand asthma and allergies and manage your condition so you can live and breathe better.

Business

Join Sensitive Choice on our mission to help people live better with asthma and allergies.

Products and services

Before a product or service is approved by Sensitive Choice it is reviewed by an expert panel, who considers whether it is suitable to carry our blue butterfly

National Asthma Week 2024

Maintain good asthma management this National Asthma Week! Access our new video series with Dr Joel Ten.

Latest news

Stay up to date with our latest news for people with asthma and allergies.

World Allergy Week 2025

EOFY: Shop the best promotions on asthma and allergy friendly products

Stay warm and reduce allergies this winter with Jaspa Herington

All articles

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