Making a Sensitive Choice

Sensitive Choice is a community service program that aims to educate people about the importance of managing their asthma and allergies.

Developed by the National Asthma Council Australia in 2006, the program also encourages companies to produce products and services that are more asthma and allergy aware.

Through a partnership between the Asthma and Respiratory Foundation NZ and the National Asthma Council Australia, the Sensitive Choice butterfly can be found in New Zealand.

Additionally, the Sensitive Choice butterfly can also be found in China, Hong Kong, Thailand, Singapore, Malaysia, USA, UK and more.

Find out more…

About our program

The Sensitive Choice blue butterfly symbol appears on hundreds of products and services that may be a better choice for people with asthma or allergies – from bedding to building products, cleaning agents to carpets, air purifiers and vacuum cleaners to the paint you put on your walls.

For more information on creating a healthy environment for you and your family: