Sensitive Choice helps the millions of consumers worldwide live better with asthma and allergies.

As a not-for-profit created by the National Asthma Council Australia in 2006 we’re here to inform the public about asthma and allergy management and empower consumers to identify asthma and allergy-aware products and services.

With over 65 partners globally and trademarked in 63 countries, Sensitive Choice is quickly growing as it helps more people with asthma and allergies identify products and services that may be better for them.