Sensitive Choice

What is the Sensitive Choice blue butterfly?
helping you live better with asthma and allergies

Living with asthma & allergies?

Find information by selecting a common concern for people with asthma & allergies.

Choose your concern

Asthma First Aid

Know the four steps of asthma first aid.

Know your triggers

Are you allergic? Explore the most common asthma and allergy triggers.

Resource hub

Our resources are here to help you understand asthma and allergies and manage your condition so you can live and breathe better.

Business

Join Sensitive Choice on our mission to help people live better with asthma and allergies.

Products and services

Before a product or service is approved by Sensitive Choice it is reviewed by an expert panel, who considers whether it is suitable to carry our blue butterfly

Latest news

Stay up to date with our latest news for people with asthma and allergies.

Unwelcome residents lurking in holiday homes

Mask use during COVID-19

Get asthma under control before spring pollen hits

All articles

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