Sensitive Choice

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    • All products & services
  • Partnerships
    • For business
    • Why join us?
    • How to join
    • Expression of interest
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    • Our partners
  • The blue butterfly

    • What is the Sensitive Choice blue butterfly?
    • About Sensitive Choice
    • Expert panel
    • A global program
    • Contact us
  • Asthma first aid

  • Asthma & allergies

    • Living with Asthma & Allergies
    • Know your triggers
    • Creating a healthy home
    • News
    • FAQs
  • Concerns

    • Air quality
    • Asthma and allergy
    • Building and renovating
    • Cleaning
    • Hay fever
    • Healthy home
    • Healthy living
    • Indoor humidity
    • Weather events
    • All concerns
  • Products & services

    • Air Treatment
    • Babies and children's products and services
    • Bedroom
    • Building and renovating
    • Cleaning
    • Flooring
    • Furniture
    • Health and personal care
    • Indoor environmental control
    • Laundry appliances
    • Vacuum & deep cleaners
    • Water Filtration
    • All products & services
  • Partnerships

    • For business
    • Why join us?
    • How to join
    • Expression of interest
    • Marketing tools
    • Our partners

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Home / Expression of interest

Expression of interest

The Sensitive Choice® program assists in the marketing of products and services which may benefit people with asthma and allergies. It is represented by a blue butterfly to help consumers easily identify products and services that may reduce asthma and allergy triggers.

The Sensitive Choice program is a trusted voice, helping more people with asthma and allergies to identify products and services that may be better for them. It is growing internationally every year, increasing brand awareness and reaching new audiences.

More than three million Australians and New Zealanders have asthma and seven million have allergies, making participation in the Sensitive Choice® program a valuable point of difference for your product or service.

In order to secure a place on the Sensitive Choice program, products and services must satisfy our independent Product Advisory Panel that they can benefit or add value to people with asthma or allergies. Our research indicates that customers find the Sensitive Choice® program to be useful and reliable, with consumer awareness continuing to grow steadily.

If you have a product or service with a potential benefit for people with asthma and/or allergies, you may wish to consider applying to the Sensitive Choice program. We welcome enquiries from all types of industries, although please note that prescription pharmaceutical products, food and any products that claim a cure for asthma will not be considered. In some cases, products that would be eligible for the program cannot be immediately accepted due to exclusivity arrangements with existing partners. Sensitive Choice is happy to work with larger national and international companies, as well as smaller family businesses.

To find out more about the program or to discuss whether your product or service may be suitable, please contact:

The Sensitive Choice Program Manager
Tel: +61 (0)3 9929 4333
Or complete our below enquiry form

Expression of interest

Contact Us

Stay up to date with our monthly newsletter

  • The Blue Butterfly

    • What is the Sensitive Choice blue butterfly?

    • About Sensitive choice

    • Expert panel

    • A global program

    • Contact us

  • Asthma & allergies

    • Living with asthma & allergies

    • Know your triggers

    • Creating a healthy home

    • News

    • FAQs

  • Concerns

    • Air quality

    • Asthma and allergy

    • Building and renovating

    • Cleaning

    • Hay fever

    • Healthy home

    • Healthy living

    • Indoor humidity

    • Weather events

    • All concerns

  • Products & services

    • Air Treatment

    • Babies and children's products and services

    • Bedroom

    • Building and renovating

    • Cleaning

    • Flooring

    • Furniture

    • Health and personal care

    • Indoor environmental control

    • Laundry appliances

    • Vacuum & deep cleaners

    • Water Filtration

    • All products & services

  • Partnerships

    • For business

    • Why join us?

    • How to join

    • Expression of interest

    • Marketing tools

    • Our partners

Sensitive Choice is a program of the National Asthma Council Australia.
National Asthma Council Australia 2023.

Suite 104, Level 1,
153-161 Park Street
South Melbourne VIC 3205

(03) 9929 4333

[email protected]

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