Expression of interest
The Sensitive Choice® program assists in the marketing of products and services which may benefit people with asthma and allergies. It is represented by a blue butterfly to help consumers easily identify products and services that may reduce asthma and allergy triggers.
The Sensitive Choice program is a trusted voice, helping more people with asthma and allergies to identify products and services that may be better for them. It is growing internationally every year, increasing brand awareness and reaching new audiences.
More than three million Australians and New Zealanders have asthma and seven million have allergies, making participation in the Sensitive Choice® program a valuable point of difference for your product or service.
In order to secure a place on the Sensitive Choice program, products and services must satisfy our independent Product Advisory Panel that they can benefit or add value to people with asthma or allergies. Our research indicates that customers find the Sensitive Choice® program to be useful and reliable, with consumer awareness continuing to grow steadily.
If you have a product or service with a potential benefit for people with asthma and/or allergies, you may wish to consider applying to the Sensitive Choice program. We welcome enquiries from all types of industries, although please note that prescription pharmaceutical products, food and any products that claim a cure for asthma will not be considered. In some cases, products that would be eligible for the program cannot be immediately accepted due to exclusivity arrangements with existing partners. Sensitive Choice is happy to work with larger national and international companies, as well as smaller family businesses.
To find out more about the program or to discuss whether your product or service may be suitable, please contact:
The Sensitive Choice Program Manager
Tel: +61 (0)3 9929 4333
Or complete our below enquiry form