It’s an issue that hits close to home for many. In Australia alone, around 2.7 million people have asthma and many more have allergies. Worldwide, it’s estimated around 235 million people have asthma.

Our trusted blue butterfly empowers people to identify products and services that may be better choices for them and their families. It’s an issue that hits close to home for many.

Since launching in 2006, hundreds of household and building products have joined the Sensitive Choice program after passing our rigorous panel review process. Our valued partners help us raise awareness about Sensitive Choice and living well with asthma and allergies, while also supporting the National Asthma Council Australia’s important work setting the standards for asthma care.

Find out more about how the blue butterfly can be a valuable point of difference for your product or service.