Sensitive Choice

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    • Indoor environmental control
    • Laundry appliances
    • Vacuum & deep cleaners
    • Water Filtration
    • All products & services
  • Partnerships
    • For business
    • Why join us?
    • How to join
    • Expression of interest
    • Marketing tools
    • Our partners
  • The blue butterfly

    • What is the Sensitive Choice blue butterfly?
    • Contact us
  • Asthma first aid

    • Asthma Action Plans
  • Asthma & allergies

    • Living with Asthma & Allergies
    • Understanding asthma and allergies
    • Know your triggers
    • Creating a healthy home
    • Resource hub
    • National Asthma Week 2024
    • World Asthma Day 2024
    • News
    • FAQs
    • Community Asthma Program – Get individual help with your child’s asthma
    • Sensitive Choice Video Library
  • Concerns

    • Air quality
    • Asthma and allergy
    • Building and renovating
    • Cleaning
    • Hay fever
    • Healthy home
    • Healthy living
    • Indoor humidity
    • Weather events
    • All concerns
  • Products & services

    • Air Treatment
    • Babies' and children's products
    • Bedroom
    • Building and renovating
    • Cleaning
    • Flooring
    • Furniture
    • Health and personal care
    • Indoor environmental control
    • Laundry appliances
    • Vacuum & deep cleaners
    • Water Filtration
    • All products & services
  • Partnerships

    • For business
    • Why join us?
    • How to join
    • Expression of interest
    • Marketing tools
    • Our partners

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Why join us?

Our trusted blue butterfly empowers people to identify products and services that may be better choices for them and their families.

Why join us?

Join Sensitive Choice on our mission to help people live better with asthma and allergies.

It’s an issue that hits close to home for many. In Australia alone, around 2.8 million people have asthma and many more have allergies. Worldwide, it’s estimated around 235 million people have asthma.

Our trusted blue butterfly empowers people to identify products and services that may be better choices for them and their families. It’s an issue that hits close to home for many.

Since launching in 2006, hundreds of household and building products have joined the Sensitive Choice program after passing our rigorous panel review process. Our valued partners help us raise awareness about Sensitive Choice and living well with asthma and allergies, while also supporting the National Asthma Council Australia’s important work setting the standards for asthma care.

Find out more about how the blue butterfly can be a valuable point of difference for your product or service.

EXPRESSION OF INTEREST

Downloadable partner prospectus

Our trusted blue butterfly empowers people to identify products and services that may be…

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Download Australian and International Prospectus

Stay up to date with our monthly newsletter

  • The Blue Butterfly

    • What is the Sensitive Choice blue butterfly?

    • Contact us

  • Asthma & allergies

    • Living with asthma & allergies

    • Understanding asthma and allergies

    • Know your triggers

    • Creating a healthy home

    • Resource hub

    • National Asthma Week 2024

    • World Asthma Day 2024

    • News

    • FAQs

    • Community Asthma Program – Get individual help with your child’s asthma

    • Sensitive Choice Video Library

  • Concerns

    • Air quality

    • Asthma and allergy

    • Building and renovating

    • Cleaning

    • Hay fever

    • Healthy home

    • Healthy living

    • Indoor humidity

    • Weather events

    • All concerns

  • Products & services

    • Air Treatment

    • Babies' and children's products

    • Bedroom

    • Building and renovating

    • Cleaning

    • Flooring

    • Furniture

    • Health and personal care

    • Indoor environmental control

    • Laundry appliances

    • Vacuum & deep cleaners

    • Water Filtration

    • All products & services

  • Partnerships

    • For business

    • Why join us?

    • How to join

    • Expression of interest

    • Marketing tools

    • Our partners

Sensitive Choice is a program of the National Asthma Council Australia.
National Asthma Council Australia 2025.

Suite 104, Level 1,
153-161 Park Street
South Melbourne VIC 3205

(03) 9929 4333

office@sensitivechoice.com

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