Sensitive Choice

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    • What is the Sensitive Choice blue butterfly?
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    • Bedroom
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    • Cleaning
    • Flooring
    • Furniture
    • Health and personal care
    • Indoor environmental control
    • Laundry appliances
    • Vacuum & deep cleaners
    • Water Filtration
    • All products & services
  • Partnerships
    • For business
    • Why join us?
    • How to join
    • Expression of interest
    • Marketing tools
    • Our partners
  • The blue butterfly

    • What is the Sensitive Choice blue butterfly?
    • About Sensitive Choice
    • Expert panel
    • A global program
    • Contact us
  • Asthma first aid

  • Asthma & allergies

    • Living with Asthma & Allergies
    • Know your triggers
    • Creating a healthy home
    • News
    • FAQs
  • Concerns

    • Air quality
    • Asthma and allergy
    • Building and renovating
    • Cleaning
    • Hay fever
    • Healthy home
    • Healthy living
    • Indoor humidity
    • Weather events
    • All concerns
  • Products & services

    • Air Treatment
    • Babies and children's products and services
    • Bedroom
    • Building and renovating
    • Cleaning
    • Flooring
    • Furniture
    • Health and personal care
    • Indoor environmental control
    • Laundry appliances
    • Vacuum & deep cleaners
    • Water Filtration
    • All products & services
  • Partnerships

    • For business
    • Why join us?
    • How to join
    • Expression of interest
    • Marketing tools
    • Our partners

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Participating in the program

The Sensitive Choice program is a strategic collaboration that relies on both parties working closely together to accomplish common goals. Sensitive Choice is part of of the National Asthma Council Australia (NAC) and forms a strong part of NAC’s future strategic vision.

The Sensitive Choice program is a trusted voice, helping more people with asthma and allergies to identify products and services that may be better for them. It is growing internationally every year, increasing brand awareness and reaching new audiences.

Many companies and businesses are realising that their products and services can make a difference to people around the world.

Participation in the Sensitive Choice program can provide a valuable point of difference for specific products and services and we engage across many different platforms to promote and grow the awareness of our partners’ products and services to consumers. These include:

  • Unique partner page on the Sensitive Choice website
  • Website links to partner site
  • Approval to display the blue butterfly logo on promotional material
  • Social media exposure
  • Digital promotions and campaigns
  • Online partnership
  • Educational/Information videos
  • Monthly consumer newsletters
  • Trade show opportunities

Looking to get your product or service approved by the Blue Butterfly?

Register my interest

Stay up to date with our monthly newsletter

  • The Blue Butterfly

    • What is the Sensitive Choice blue butterfly?

    • About Sensitive choice

    • Expert panel

    • A global program

    • Contact us

  • Asthma & allergies

    • Living with asthma & allergies

    • Know your triggers

    • Creating a healthy home

    • News

    • FAQs

  • Concerns

    • Air quality

    • Asthma and allergy

    • Building and renovating

    • Cleaning

    • Hay fever

    • Healthy home

    • Healthy living

    • Indoor humidity

    • Weather events

    • All concerns

  • Products & services

    • Air Treatment

    • Babies and children's products and services

    • Bedroom

    • Building and renovating

    • Cleaning

    • Flooring

    • Furniture

    • Health and personal care

    • Indoor environmental control

    • Laundry appliances

    • Vacuum & deep cleaners

    • Water Filtration

    • All products & services

  • Partnerships

    • For business

    • Why join us?

    • How to join

    • Expression of interest

    • Marketing tools

    • Our partners

Sensitive Choice is a program of the National Asthma Council Australia.
National Asthma Council Australia 2023.

Suite 104, Level 1,
153-161 Park Street
South Melbourne VIC 3205

(03) 9929 4333

[email protected]

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