The Sensitive Choice program is a strategic collaboration that relies on both parties working closely together to accomplish common goals. Sensitive Choice is part of of the National Asthma Council Australia (NAC) and forms a strong part of NAC’s future strategic vision.

The Sensitive Choice program is a trusted voice, helping more people with asthma and allergies to identify products and services that may be better for them. It is growing internationally every year, increasing brand awareness and reaching new audiences.

Many companies and businesses are realising that their products and services can make a difference to people around the world.

Participation in the Sensitive Choice program can provide a valuable point of difference for specific products and services and we engage across many different platforms to promote and grow the awareness of our partners’ products and services to consumers. These include:

• Unique partner page on the Sensitive Choice website
• Website links to partner site
• Approval to display the blue butterfly logo on promotional material
• Social media exposure
• Digital promotions and campaigns
• Online partnership
• Educational/Information videos
• Monthly consumer newsletters
• Trade show opportunities