Sensitive Choice

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  • The blue butterfly

    • What is the Sensitive Choice blue butterfly?
    • About Sensitive Choice
    • Expert panel
    • A global program
    • Contact us
  • Asthma first aid

  • Asthma & allergies

    • Living with Asthma & Allergies
    • Know your triggers
    • Creating a healthy home
    • News
    • FAQs
  • Concerns

    • Air quality
    • Asthma and allergy
    • Building and renovating
    • Cleaning
    • Hay fever
    • Healthy home
    • Healthy living
    • Indoor humidity
    • Weather events
    • All concerns
  • Products & services

    • Air Treatment
    • Babies and Children
    • Bedroom
    • Building and renovating
    • Cleaning
    • Flooring
    • Furniture
    • Health and personal care
    • Indoor environmental control
    • Laundry appliances
    • Vacuum & deep cleaners
    • Water Filtration
    • All products & services
  • Partnerships

    • For business
    • Why join us?
    • How to join
    • Expression of interest
    • Marketing tools
    • Our partners

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Home / What is the Sensitive Choice blue butterfly? / Our application and approval process

Our application and approval process

Before a product or service is approved by Sensitive Choice it is rigorously reviewed by our independent expert panel.

Through a formal application process, applicants must:

  • Complete the application form and supply as much credible evidence as possible to substantiate the asthma/allergy benefit or claim.
  • Provide samples of each product (where requested).
  • Provide a full list of ingredients for all products containing chemicals.
  • Demonstrate full compliance with all relevant Australian or New Zealand laws, regulations and applicable standards.

In addition, prospective applicants should note:

  • Applicants must be able to demonstrate that their product or service is not harmful and that there is research or evidence to demonstrate a potential benefit for people with asthma and/or allergies.
  • Each product or service is assessed and considered by an independent (and voluntary) Product Advisory Panel.
  • The Sensitive Choice® program is not a standards-based certification program. It is a marketing/certification program whereby products that have been approved by the Product Advisory Panel may be eligible to join the program subject to completion of a licensing agreement and payment of an annual licence fee (on a partner basis, this fee is not less than $6,000 in Australia, $4,000 in New Zealand, and negotiated for other countries on a case by case basis).
  • Some categories are exclusive (or have limits) – this may prevent the admission of products into the program that would otherwise be acceptable.
  • Participation in the Sensitive Choice® program does not represent that the product or service is the best or better than others in a category, simply that the product is acceptable and not harmful based on the evidence available.

To learn more about the program or to discuss whether your product/service may be suitable, please contact:

The Sensitive Choice Program Manager
Australia +61 03 9929 4333
New Zealand +64 0800 758 935

Or complete our below enquiry form

Joining Sensitive Choice

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Stay up to date with our monthly newsletter

  • The Blue Butterfly

    • What is the Sensitive Choice blue butterfly?

    • About Sensitive choice

    • Expert panel

    • A global program

    • Contact us

  • Asthma & allergies

    • Living with asthma & allergies

    • Know your triggers

    • Creating a healthy home

    • News

    • FAQs

  • Concerns

    • Air quality

    • Asthma and allergy

    • Building and renovating

    • Cleaning

    • Hay fever

    • Healthy home

    • Healthy living

    • Indoor humidity

    • Weather events

    • All concerns

  • Products & services

    • Air Treatment

    • Babies and Children

    • Bedroom

    • Building and renovating

    • Cleaning

    • Flooring

    • Furniture

    • Health and personal care

    • Indoor environmental control

    • Laundry appliances

    • Vacuum & deep cleaners

    • Water Filtration

    • All products & services

  • Partnerships

    • For business

    • Why join us?

    • How to join

    • Expression of interest

    • Marketing tools

    • Our partners

Sensitive Choice is a program of the National Asthma Council Australia.
National Asthma Council Australia 2022.

Suite 104, Level 1,
153-161 Park Street
South Melbourne VIC 3205

(03) 9929 4333

office@sensitivechoice.com

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