The National Asthma Council Australia created the program to help people identify products and services that are asthma and allergy aware, through the trusted blue butterfly.
Products and services that carry the Sensitive Choice blue butterfly have been reviewed and approved by an independent expert panel that determines their potential benefit to people with asthma and allergies.
You can find the reassuring blue butterfly on hundreds of products, from bedding to building products, cleaning agents to carpets, air purifiers to vacuum cleaners, and more.
Only products and services that have been approved through this rigorous review process and may provide a potential benefit to someone with asthma and allergies, carry the Sensitive Choice logo.
Funds raised by the Sensitive Choice program contribute to research and education led by the National Asthma Council to reduce the health, social and economic impacts of asthma and allergies both in Australia and overseas.
Sensitive Choice helps millions of people worldwide to live better with asthma and allergies. It does this by:
- Educating people about the importance of managing their asthma
- Providing consumers with a way of identifying products and services that may benefit people with asthma and /or allergies and improve health and wellbeing
- Encouraging manufacturers and suppliers to produce products and services that are asthma and allergy friendly
- Raising funds for NAC to better support health education and treatment Guidelines.
The National Asthma Council Australia (NAC) created the Sensitive Choice® program in 2006 to better educate people on how to manage asthma and allergies and empower consumers to identify asthma and allergy-aware and eco-friendly products and services.
It is reassuring to find the Sensitive Choice Blue Butterfly on hundreds of products around the world – from bedding to building products, cleaning agents to carpets, air purifiers to vacuum cleaners and even the paint you put on your walls. Only products and services that have been approved through this rigorous review process earn the right to carry the Sensitive Choice logo.
A global program
Sensitive Choice is a global program with trademarks in over 60 countries, so people with asthma and allergies can look out for the reassuring blue butterfly around the world.
Created by the National Asthma Council in 2006, hundreds of household and building products from over 65 partners globally have joined the Sensitive Choice program after passing our rigorous review process.
If you live in New Zealand and want to know more about asthma and allergies, visit the Sensitive Choice New Zealand website.
Our expert panel
Before a product or service is approved by Sensitive Choice it is rigorously reviewed by our independent expert panel.
The Product Advisory Panel considers whether the product or service is suitable to carry the Sensitive Choice blue butterfly.
Panel members can include:
• An allergist
• A chemist
• An engineer
• A general practitioner
• A pharmacist
• A epidemiologist
• A respiratory physician
Our application and approval process
Through a formal application process, applicants must:
- Complete the application form and supply as much credible evidence as possible to substantiate the asthma/allergy benefit or claim.
- Provide samples of each product (where requested).
- Provide a full list of ingredients for all products containing chemicals.
- Demonstrate full compliance with all relevant Australian or New Zealand laws, regulations and applicable standards.
The Panel reviews evidence to determine that a product or service is not harmful and demonstrates a potential benefit for people with asthma or allergies, before making a recommendation.
The Sensitive Choice program is an initiative of the National Asthma Council Australia.
Sensitive Choice does not manufacture, buy or sell products. For details relating to products or services that have been approved by Sensitive Choice, such as where to buy, product specifications, servicing or complaints, please contact the distributor directly.