In this section you’ll find out latest news & updates including major announcements in the field of asthma health and management. All media releases can be read online at or downloaded below.

news shootingAll media enquiries about the Sensitive Choice® program should be directed to:

The Reputation Group
Lelde McCoy
Phone: 03 9642 5858
Mobile: 0417 362 768


2014 Media releases


7 October 2014

Sensitive Choice launches information campaign to help Australians with asthma and allergies breathe easier

The information campaign, “It’s about breathing”, aims to increase consumer awareness of the hundreds of household products and services available that could make life easier for the 2.3 million Australians with asthma, and the one-in-three who suffers from allergies.


5 September 2014

Top journalists honoured during National Asthma Week

We are proud to present the winners of our 2014 Excellence in Asthma and Allergy Reporting Awards.


2 September 2014

Kimbra launches campaign to urge effective asthma management

Popular recording artist and asthma sufferer Kimbra is joining forces with asthma experts and peak respiratory health groups today to launch the Asthma: Take Control campaign.


27 August 2014 

Get asthma and allergy ready this spring

Increased pollen in the air, plus thunderstorms and temperature changes, make spring a time to be on high alert for asthma & allergy symptoms.


8 July 2014 

Aussies with asthma advised to keep calcium levels high

Australians with asthma are being advised to meet the recommended daily calcium intake as new research has found that people with asthma may be at increased risk of osteoporosis.

12 June 2014 

Asthma attacks set to soar this winter

Australians with asthma are being warned to be extra vigilant during winter, as hospitalisations due to asthma are set to spike in June, particularly for adults above 65 years.

2  May 2014

New ‘My Asthma Handbook’ helps patients take control

Tuesday, 6 May marks World Asthma Day and Australia’s peak asthma body has launched a new patient guide to help people take better control of their asthma.


26 March 2014

New Data Shows Majority Of Asthma Deaths In Older People

New data from the Australian Bureau of Statistics (ABS) revealed that more than 60% of asthma deaths occurred in people aged 75 and over.


4 March 2014

New National Asthma Management Guidelines Released

The National Asthma Council Australia today released the new national asthma management guidelines for GPs, pharmacists and primary healthcare nurses for diagnosing and managing asthma.