News & Media

Media enquiries

All media enquiries about the Sensitive Choice® program should be directed to:

The Reputation Group

Lelde McCoy
Mobile: 0417 362 768


Latest news

Here you will find the latest news and updates including major announcements in the field of asthma health and management.

19 April 2018
Let your kids live well with asthma  and allergies this winter – reduce  hidden household allergy triggers
Ahead of World Allergy Week 2018 (22 to 28 April 2018) National Asthma Council Australia has words of advice for parents to help protect kids with asthma and allergies against symptoms in the colder months.

26 September 2017
Hay fever? How to prepare your home this pollen season.
Spring has sprung and pollen is in the air. If you experience hay fever symptoms, like a runny nose, itchy or watery eyes or sneezing, it’s important to keep your home healthy by cutting down on allergens.

26 June 2017
What’s lurking in your home? New video series shows how to create a healthier home
Could a healthier home help you and your family breathe easier? More than half of the respondents in a recent Sensitive Choice survey named dust as one of their major challenges in creating a healthy home – but there are hidden asthma and allergy triggers lurking all around our homes.

25 August 2016
New healthy home guide helps families reduce asthma and allergies
Ahead of National Asthma Awareness Week (September 1 to 7) a useful Healthy Home Guide has been produced by the National Asthma Council Australia to help families breathe cleaner, fresher air and reduce allergic reactions or allergy-related asthma episodes this coming spring.

18 July 2016
Ninety per cent of Australians with asthma use their inhalers incorrectly
Up to 90 per cent of Australians use their life-saving inhalers incorrectly, increasing their risk of hospitalisation by 50%.

26 May 2016
Cold weather brings higher risks for kids with asthma
Asthma risks are set to soar for kids this winter, as even a simple cold can trigger a life threatening asthma attack.

11 May 2016
Five steps to breathing better & feeling better – World Asthma Day
Australians with asthma are encouraged to breathe better and feel better on World Asthma Day (May 3 2016).

5 April 2016
Get rid of household asthma and allergy triggers before winter hits
This World Allergy Week (April 4 to 10) we remind Australians to reduce their exposure to common household allergy triggers.

20 March 2016
Asthma deaths data prompts alert for older women
Older women with asthma are being urged to take action to manage their condition as new data from the ABS is released.

20 Jan 2016
National Asthma Council urges parents to follow back-to-school asthma checklist
Starting school is scary enough without added concern about your child’s asthma flaring up in the classroom or playground.