If a product is recommended for participation in the Sensitive Choice® program by the Product Advisory Panel, the National Asthma Council Australia may offer the applicant an opportunity to participate in the program by negotiating a Participation and Sponsorship Agreement with annual fees. The contract may be exclusive or non-exclusive, at the discretion of the Council.
Participation in the Sensitive Choice® program indicates that the National Asthma Council Australia has assessed the product/service and considers that it is a sensitive choice for people with asthma and allergies based on the evidence provided. Participation does not mean that the product/service is necessarily the best or only product/service available.
If the manufacturer of a non-participating product establishes to the satisfaction of the National Asthma Council Australia, based on scientific evidence, that their product has greater benefit for people with asthma and allergies than a product which is currently part of the Sensitive Choice® program, then the National Asthma Council Australia will consider whether to terminate or renegotiate its existing Participation and Sponsorship Agreement in that category.