Sensitive Choice is a global program with trademarks in over 60 countries, so people with asthma and allergies can look out for the reassuring blue butterfly around the world.

Created by the National Asthma Council in 2006, hundreds of household and building products from over 65 partners globally have joined the Sensitive Choice program after passing our rigorous review process.

If you live in New Zealand and want to know more about asthma and allergies, visit the Sensitive Choice New Zealand website.