Sensitive Choice

Products and services

Before a product or service is approved by Sensitive Choice it is reviewed by an expert panel, who considers whether it is suitable to carry our blue butterfly and offers a potential benefit to those with asthma and allergies.

All categories

Air Treatment

Poor air quality can trigger asthma and can worsen the symptoms.

Babies' and children's products

Protect your family from harm.

Bedroom

Sleep safe and sound.

Building and renovating

Create a healthy home and minimise side effects.

Cleaning

Cleanse your home without any ‘nasties’.

Flooring

More flooring options to create a home with less allergens.

Furniture

Breathe easy with this furniture.

Health and personal care

Products that may make your life better.

Indoor environmental control

A comfortable home all year round.

Laundry appliances

Care for your clothes.

Vacuum & deep cleaners

Remove dirt and allergens from your floors.

Water Filtration

Pool and water purification systems.

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