ekoWorx is the creation of two dads from Bondi Beach (NSW). The pair make for an unlikely duo with a mission to turn the cleaning products industry on its head, but change as the saying goes, often comes from unexpected places.

Having spotted an innovative commercial cleaning system in Japan, they wondered if such a concept could be reworked and taken to the wider public. Working with the University of New South Wales Green Chemistry team, they began formulating and testing solutions based purely on naturally occurring minerals.

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