For the millions of Australians living with asthma or seasonal allergies, summer isn’t just about making the most of long, sunny days.  Maintaining healthier indoor air is crucial for households with asthma and allergies, especially during the peak pollen season and periods of increased bushfire risk Many Australians are turning to air purifiers as an effective way to keep the air in their homes clean. By capturing airborne pollen, allergens and other irritants, air purifiers help create more comfortable indoor environments. 

Sensitive Choice is proud to announce that Coway’s Airmega 350, 100 and 50 air purifier models have been newly approved by National Asthma Council Australia’s Sensitive Choice program. 

Products carrying the Sensitive Choice logo have been assessed and approved by the National Asthma Council Australia for their potential to improve the lives of people with asthma or allergies. Four of Coway’s Airmega models – the Airmega Mighty and the Airmega 150, 250 and 400 – have already received approval from the Sensitive Choice program, and this latest addition of three further models serves to strengthen Coway’s commitment to providing Australians with a wide range of options geared towards healthier indoor living. 

The newly Sensitive Choice approved Airmega models can cater to a wide range of room sizes and air purification needs: 

• Airmega 350: Ideal for large areas such as offices and commercial spaces, the Airmega 350 purifies spaces up to 182 m² in size in just 60 minutes. Its aerodynamic blades deliver high-volume airflow through controlled vortices for stabilised, efficient performance. 
• Airmega 100: A compact, cylindrical model with 360° air intake, the Airmega 100 can clean the air in a 63 m² space once every hour. Weighing only 3 kg and standing just 39.5 cm tall, it is ideal for apartments, bedrooms, nurseries and similar smaller living spaces. 
• Airmega 50: Small yet powerful, the Airmega 50 is equipped with a full 360° filtration system capable of serving rooms up to 31 m² in size in just one hour. The most compact model in the series, weighing just 1.6 kg and standing 32 cm tall; it can easily be moved between rooms. 

All three models are equipped with Coway’s proprietary 3-stage HEPA filtration system capable of removing 99.999% of nano-sized particles down to 0.01 microns – smaller than most allergens, bacteria, mould and pollen – and efficiently reducing smoke and other unpleasant odours for healthier and fresher indoor air. 

Additional features and functionalities of Coway’s Airmega models include: 

• Real-Time Air Quality Indicator (AQI): A colour-coded display that provides users with easy oversight of their indoor air quality. 
• Smart Auto & Sleep Mode: Smart Auto Mode automatically adjusts airflow based on air quality, while Sleep Mode ensures lower noise and reduced lighting for undisturbed rest. 
• Easy Maintenance: A convenient indicator reminds users when it’s time to replace filters. 
• Touchscreen Control: The control panel provides quick access to key functions such as the timer, night light and child lock. 

To help more Australians breathe easier this allergen season, Coway is offering exclusive discounts during Amazon’s Boxing Day sale. From 24 to 30 December, selected Airmega models will be available at discounts of up to 38% off. 

For more information or to purchase Coway’s Airmega air purifiers, visit Amazon Australia. 

About Coway Co., Ltd.  

Established in Korea in 1989, Coway, the ‘Best Life Solution Company’, is a leading environmental home appliances company making people’s lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. BEREX, the company’s sleep and wellness brand, aims to improve the quality of life through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, and Europe, based on the business success in Korea. In 2025, the company launched Coway Life Solution, a premium elder care platform offering personalised care solutions tailored to different life stages. For more information, please visit https://au.coway.com/ or http://newsroom.coway.com.