Sensitive Choice welcomes Coway and their range of asthma and allergy friendly air purifiers
The National Asthma Council Australia’s Sensitive Choice program has recognised a range of Coway’s Airmega air purifiers as being Sensitive Choice approved.
Last updated 16 January 2025
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Coway’s Sensitive Choice approval: a mark of trust
Sensitive Choice is committed to empowering people live better with asthma and allergies by providing a simple way for households to quickly identify asthma and allergy friendly products. The iconic Sensitive Choice blue butterfly logo can only be found on products and services that have been rigorously reviewed and independently tested by an expert product advisory panel to prove their potential to benefit people living with asthma and allergies.
Sensitive Choice is pleased to welcome Coway as a newly Sensitive Choice approved partner. This approval assures customers that Coway’s Airmega air purifiers are a reliable and effective choice for those seeking relief from airborne allergens.
Having a trusted range of products that can alleviate allergy symptoms makes a substantial difference to the lives of many Australians. In Australia, 1 in 9 people (2.8 million) have asthma, and up to 1 in 5 people have allergies.
Even for households without these extra sensitivities, asthma and allergy friendly products can help create a healthier, safer environment by minimising the impacts of allergens.

3-stage Filtration Boosted by GreenHEPA™ Filter for Cleaner Air
Each Coway Airmega air purifier is equipped with a HyperCaptive™ Air Filtration System, a 3-stage filtration system that includes a pre-filter, a deodorisation/activated carbon filter and a GreenHEPA™ filter. This advanced system captures allergens, pollen, smoke, gases, odours, and even volatile organic compounds (VOCs) to filter out 99.97% of ultra-fine particles, even those as small as 0.03 microns. This process helps ensure that the air circulating through the home is clean and fresh, particularly during sweltering summer months.

Coway offers a range of models tailored to different room sizes and air purification needs:
- Airmega Mighty (AP-1512HH): Ideal for bedrooms, living rooms, and small offices thanks to its 109m² coverage, the Airmega Mighty is the U S’ most-loved air purifier, a solution that currently has over 20,000 five-star reviews and has been a Wirecutter top pick for ten consecutive years.
- Airmega 150: A compact, stylish model perfect for one or two-person households, Airmega 150 is available in Dove White, Sage Green and Peony Pink colorways. It has won multiple prestigious international design awards, including Germany’s iF Design Award, Japan’s Good Design Award and the US’ IDEA award.
- Airmega 250: A larger model featuring 131m² of coverage best-suited for families and pet owners, Airmega 250 also provides filtration and protection specific to pet-related allergens.
- Airmega 400: A flagship air purifier with dual suction power and HyperCaptive filtration, removing up to 99.97% of fine dust and allergens across a massive 176m² coverage, certified by ECARF for people with allergies.

To ring in the new year, Coway is delighted to offer an exclusive 10% discount to all Sensitive Choice audiences. This limited-time, limited-stock promotion applies to our Sensitive Choice approved air purifiers, including the Airmega 150, Mighty, 250, and 400 models, and is available from 16-20 January, 2025.
To take advantage of this offer, simply use the code COWAY2025 at checkout when shopping on Amazon. For more details and additional promotions, visit the Coway Australia Amazon Brand Store.
Start 2025 with cleaner, healthier air and breathe easier all year long with Coway!

About Coway Co., Ltd.
Established in Korea in 1989, Coway, the “Best Life Solution Company,” is a leading environmental home appliances company making people’s lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. The company’s most recent venture, the BEREX brand, aims to improve sleep and wellness through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit http://www.coway.com/ or http://newsroom.coway.com