Getting back to school can be a hectic time for families, and maintaining the routine for the year is another challenge. Parents to little ones with skin sensitivities, asthma or allergies have the added tasks of managing allergic triggers and symptom flare ups. But don’t worry, when things feel like they’re stacking up, you can count on Cold Power.

Cold Power Sensitive Laundry Liquid is specifically formulated to be gentle on skin. It is dermatologically tested and proudly approved by the National Asthma Council Australia’s Sensitive Choice program. Cold Power Sensitive has reduced potential irritants. It is free from fragrance, dyes, enzymes and optical brighteners, making it a great laundry detergent for babies and those with sensitive skin. Cold Power Sensitive has an effective stain removal formula that provides outstanding results even in cold water and with ingredients that are gentle on skin. Cold Water washing saves energy, the bottle is made from 75% Australian recycled plastic, is 100% recyclable and contains 92% biodegradable ingredients – a sustainable choice for families and the environment. 

Cold Power Sensitive is a suitable choice for babies and young children who often have delicate skin that is more susceptible to irritants. Using regular laundry detergent can cause irritation and discomfort. Children are adorable but they can be messy – from food spills on uniforms to lunchbox leaks in school bags, stains are inevitable. Cold Power Sensitive’s effective formula ensures that you still get outstanding stain removal without compromising on gentleness. 

Make a Sensitive Choice and Count on Cold Power Sensitive 

We know that laundry is an endless chore and Cold Power wants to help take washing off the long list of things to worry about. When everyone counts on you, you can count on Cold Power. For cleaning power with gentle care, count on Cold Power Sensitive.  

Cold Power Sensitive Laundry Liquid is available in 2L and 4L and available to purchase at all leading retailers, including Coles, Woolworths, Big W, Amazon and Chemist Warehouse.