Welcome to parenthood, where your world just got a million times cuter. It’s a whirlwind of tiny giggles, big squeals, and moments of “what is happening?”. But don’t worry, we’ve taken one thing off your plate: protecting your baby’s skin through their clothes.

Cold Power Sensitive laundry liquid is proudly Sensitive Choice approved.

 This means that families can be assured that Cold Power Sensitive has been reviewed and approved by an independent expert panel to provide a potential benefit to anyone living with asthma, allergies or sensitivities.

Cold Power’s Sensitive range is their mildest formula and has been dermatologically tested for gentleness. It is also free from dyes, fragrances, enzymes and optical brighteners – all of which are potential triggers for irritation or contact dermatitis. This makes it especially well-suited for people with sensitive skin, while still providing a high standard of cleaning performance.

Tips to wash your baby’s clothes

Prevent skin irritation or allergic reactions by washing all clothes before your baby wears them for the first time. This will rid any excess dyes or chemicals. Avoid using strong detergents and fabric softeners when mixing your baby’s clothes with your other laundry. Detergents labelled ‘sensitive’ or ‘gentle’ are less likely to irritate your baby’s skin.

Gentle on sensitive skin

Your baby’s skin is delicate and more susceptible to irritants. Cold Power Sensitive is specially formulated to be gentle on sensitive skin, making it a suitable choice for your baby’s clothes.

Babies can be messy! From food spills to nappy leaks, stains are inevitable. Cold Power Sensitive’s formula ensure you get effective stain removal without compromising on gentleness.

Good for you and the environment

Cold Power Sensitive is formulated to deliver outstanding results, even in cold water. This not only ensures a thorough clean; it also helps to save energy, making it a more sustainable choice for your family.

Cold Power Sensitive is effective in short, cold wash cycles, using less energy and reducing its environmental impact. It is packaged in a bottle made from 85% recycled Australian plastic and is recyclable. The laundry liquid contains 92% biodegradable ingredients, making it safe for greywater and septic systems.

Look for the blue butterfly at the PBC Expo!

Join us at the Melbourne Convention and Exhibition Centre, 3 to 4 October 2026. Look for the Sensitive Choice blue butterfly to find the right products for you and your family.

Visit our stand F24 for asthma and allergy resources, competition prizes, and information.

Partners joining us the stand with their Sensitive Choice approved products include:

• Cold Power, with their Cold Power Sensitive Laundry Liquid.
• Daikin, showcasing their split system air conditioners and air purifiers
• FESS, featuring saline nasal sprays for babies and children.          

Get your event tickets today: https://bit.ly/SC-PBC-Tix-2026