Calling all families living with asthma and allergies: it’s time to make a Sensitive Choice
The National Asthma Council Australia’s Sensitive Choice program will be exhibiting at the Melbourne Pregnancy, Babies and Children’s (PBC) Expo 3 to 4 October 2026. Sensitive Choice will be there to provide essential health information and resources about asthma and allergies.
Last updated 17 September 2026
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What is asthma?
Asthma is a chronic inflammatory condition and one of the most prevalent chronic diseases in Australia. Asthma is caused by inflammation and tightening of the thin muscle around the airways which makes it harder to breathe.
During an asthma flare-up, people commonly experience asthma symptoms, which includes:
- wheezing
- chest tightness
- shortness of breath
- coughing.
How will you know if your child will have asthma?
Unfortunately, the exact causes of asthma are not known, but the risk of being diagnosed with asthma partly depends on genetics, as asthma can run in families.
Asthma can be allergic or non-allergic, but allergic asthma is more common in families with a history of asthma and allergies.
Children’s risk of getting asthma seems to be increased by mothers smoking while pregnant, people smoking around babies or young children, air pollution from traffic or industry, mouldy houses, and being born premature or with a low birth weight.
Make a Sensitive Choice for your little ones
Managing little ones with asthma and allergies can be difficult. Having a trusted range of products and services that can alleviate sensitivities makes a world of difference for parents and carers.
As a program of the National Asthma Council Australia, Sensitive Choice is committed to empowering people to live better with asthma and allergies. The blue butterfly logo helps families find products and services that are Sensitive Choice approved as asthma and allergy friendly.
Only products that have passed a stringent application process, rigorous review and have proven their potential to benefit people with asthma and allergies, can be Sensitive Choice approved.
Products that are Sensitive Choice approved can help minimise the impacts of common asthma and allergy triggers in your home. Eliminating allergens like dust mites or pollens can reduce the risk of exposure or help prevent allergy or asthma flare-ups.
Households without sensitivities can also benefit from using Sensitive Choice approved products, helping to create a healthier, safer home environment.
Look for the blue butterfly at the PBC Expo!
Join us at the Melbourne Convention and Exhibition Centre, 3 to 4 October 2026. Look for the Sensitive Choice blue butterfly to find the right products for you and your family.
Visit our stand F24 for asthma and allergy resources, competition prizes, and information.
Partners joining us the stand with their Sensitive Choice approved products include:
- Cold Power, with their Cold Power Sensitive Laundry Liquid.
- Daikin, showcasing their split system air conditioners and air purifiers
- FESS, featuring saline nasal sprays for babies and children.
Get your event tickets today: https://bit.ly/SC-PBC-Tix-2026