When you’re painting your home, colour and finish matter. But so does how your space feels to live in.

For those with asthma or allergies, the products you use indoors can make a lasting difference. That’s why Taubmans partners with Sensitive Choice, helping to make it easier to choose a better paint for your home.

With low volatile organic compound (VOC) formulas and antimicrobial protection, Sensitive Choice approved Taubmans paints are designed to support better indoor air quality and help reduce common triggers like mould and bacteria.

How paint choice can support a healthier home

Indoor air quality matters, especially in areas of the home where families spend most of their time. Low VOC paints are formulated to release fewer VOCs during and after application. This can help reduce strong paint odours and limit airborne irritants that may linger indoors.

Sensitive Choice approved Taubmans paints also feature antimicrobial technology. This treatment is designed to inhibit the growth of mould, mildew and bacteria on the paint film. By helping reduce microbial growth on painted surfaces, these paints can support cleaner, more comfortable living spaces, particularly in areas like bedrooms, living rooms and hallways.

Sensitive Choice approval means products are rigorously reviewed against stringent criteria developed to consider asthma and allergy sensitivities. While no paint can eliminate symptoms or triggers entirely, choosing products that have been independently assessed can provide added confidence when painting inside the home. Sensitive Choice’s blue butterfly helps households identify products with the potential to benefit people living with asthma or allergies.

Sensitive Choice approved Taubmans ranges includes:

• Taubmans Endure Interior – best for your walls
• Taubmans Water Based Enamel – best for your doors and trims
• Taubmans EASYCOAT – best for your walls, with options for prep and trims too.

These products are suitable for everyday interior painting projects and are designed to balance performance, durability and ease of application, while also supporting asthma and allergy awareness.

Why this matters to you!

A fresh coat of paint should feel as good as it looks.

When you choose paints that are independently reviewed to be asthma and allergy aware, you’re creating a space that’s not just beautiful, but more comfortable to live in.

Whether it’s a child’s bedroom, a nursery or your everyday living spaces, Sensitive Choice approved Taubmans paints make it easier to create a home you can truly feel good about.