A healthier home starts right under your feet
Sleepyhead Carpet underlays are treated with Fresh Protect™ to reduce the growth of bacteria, mould, and dust mites which trigger asthma and allergies.
Last updated 23 October 2025
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Sleepyhead is respected and renowned for making premium mattresses and bases since 1935. The same dedication to innovation goes into making Sleepyhead Flooring carpet underlay.
Sleepyhead Flooring’s high quality carpet underlays provide superior warmth, comfort, acoustic and moisture resistant properties.
Sleepyhead Memory and Sleepyhead UltraPet carpet underlays have been approved as part of the Sensitive Choice program as being a better choice for people with asthma or allergies.
Sleepyhead NZ’s partnership with Sensitive Choice
Sensitive Choice is excited to launch our partnership video featuring Sleepyhead NZ.
Warren Roach, Marketing & Strategy Manager of Sleepyhead NZ, says “Partnering with Sensitive Choice is very important to our business because we’re focused on providing products that are healthier for Kiwis and making healthier Kiwi homes. Sensitive Choice is recognition that those products are suitable for people who may have asthma or allergies and are looking for healthier products.”
Luxurious comfort underfoot
Sleepyhead Memory is a unique hybrid combination of traditional foam and advanced memory foam and described by Sleepyhead NZ as New Zealand’s most luxurious underlay.
Comfort
The unique blend of foams in Sleepyhead Memory helps distributes weight and surface pressure evenly for the ultimate in luxurious comfort and feeling underfoot that is unsurpassed.
Health
Sleepyhead Memory is treated with Fresh-Protect™, an anti-microbial compound that inhibits the growth of bacteria, mould and dust mites, helping to reduce allergens and asthma triggers.
Warmth
Sleepyhead Memory has enhanced thermal properties compared to standard underlays. Memory foam is up to 60% denser than standard polyurethane foam, so the hybrid blend of foam in Memory results in greater insulation.
Pet friendly living
Sleepyhead UltraPet is an innovative new carpet underlay that has been cleverly designed to protect against the most common household spills and pet stains.
StainShield
UltraPet Carpet Underlay features StainShield, a new multi-layered, high density polyethylene barrier that helps prevent liquids absorbing into the underlay and into the substrate.
Fresh Protect™
Antimicrobial protection against mould, bacteria and dust mites that’s safe for people, pets and the environment.
New Zealand made quality
Manufactured in New Zealand by one of New Zealand’s most trusted brands, Sleepyhead.
Sensitive Choice resources
Sensitive Choice resources help you to understand and manage asthma and allergies so you can live and breathe better. These are a few related resources:
Visit our resource hub to access all the essential resources.
Look for the Sensitive Choice blue butterfly
Sensitive Choice New Zealand helps 635,000 Kiwis live better with asthma and allergies by identifying products and services that are asthma and allergy aware.
Keep your eye out for the Sensitive Choice blue butterfly while out shopping, and check out the following Sleepyhead NZ products approved in New Zealand by Sensitive Choice: