Sensitive Choice and our blue butterfly help people with asthma and allergies identify products and services that may benefit them.
More than 2.5 million Australians, 500,000 New Zealanders and 300 million people world-wide have asthma and over 7 million Australians have allergies, making Sensitive Choice a valuable point of difference for your product or service.
Sensitive Choice is a sponsorship program, where approved products and services are required to satisfy an independent Product Advisory Panel to ensure they do no harm and offer relative benefits to people with asthma or allergies. Our research indicates that consumers find Sensitive Choice to be useful, reliable and trusted when considering their purchases, with consumer awareness growing globally.
If you have a product or service that has a potential benefit for someone with asthma and/or allergies, whether you’re a large international company or a small family business, Sensitive Choice’s Product Advisory Panel will consider all applications.
We welcome enquiries from all types of industries however prescription pharmaceutical products, food and any products that claim to provide a cure for asthma are not considered. In some cases, products that would be eligible for the program cannot be immediately accepted due to exclusivity arrangements with existing partners.
More information
The Sensitive Choice Program Manager
Australia: +61 03 9929 4333
New Zealand: +64 0800 758 935
Or complete our enquiry form
