Sensitive Choice exists to shine a light on asthma and allergy, and we are always working on new campaigns with our partners and stakeholders.

Community service campaign


Australians will find it easier to make an informed choice about products and services that may reduce the impact of their asthma and allergies in a new campaign launched today by Sensitive Choice, a community service program from the National Asthma Council Australia.

The information campaign, “It’s about breathing”, aims to increase consumer awareness of the hundreds of household products and services available that could make life easier for the 2.3 million Australians with asthma, and the one-in-three who suffers from allergies.

More information

More information about our program