Novadown, New Zealand’s leading brand for European inspired duvets and pillows, was founded in the 1980’s in Auckland, New Zealand. From the beginning, they made it their mission to offer down and feather bedding products of the highest quality.

In 2001 the company was purchased by Ellis Fibre, one of New Zealand’s most innovative bedding companies and the founder of the famous Ellis Fibre Original Lavender pillow, and was relocated to Dunedin on New Zealand’s beautiful South Island.

The company’s focus on luxury and comfort was emphasized even more when Novadown introduced the most luxurious of all downs – the Hungarian goose down – to the New Zealand market.

Encouraged by the success of its Hungarian goose down pillows and duvets, they went out to find other unique and exceptional materials that would offer their customers the ultimate sleeping experience. As a result, they now also offers bedding products made from Alpaca, Bamboo, as well as Down Alternative for especially sensitive people.

The care and pride they put into the creation of their products ensures you have a great sleep – night after night!

Approved products

View all approved Novadown products.

Visit the Novadown website.