Promoting Sensitive Choice

Advertising and promotion campaigns are conducted throughout the year to help grow public awareness of the Sensitive Choice® program. This consists of regular activities such as TV, magazine and newspaper advertising.

All Sensitive Choice® partners are offered the opportunity to feature their participating product(s) or service(s) on the Sensitive Choice® website.

Additionally, the National Asthma Council Australia and the Asthma & Respiratory Foundation of New Zealand develop regular cooperative advertising programs in which partners can participate.

Our annual ‘Living with Asthma and Allergy Guide’ has been an advertising highlight since 2008. The Guide is published in the spring issue of the Australian Women’s Weekly each year and features tips on managing asthma and allergy plus some of the products and services from our partners.

See the latest edition here: Living with Asthma and Allergy >>

All partners are expected to conduct their own independent promotion and advertising of their product’s participation in the Sensitive Choice® program.