Aims of the Program

The Sensitive Choice® program was developed to achieve the following:

  1. Educate Australians and New Zealanders about the importance of managing their asthma.
  2. Encourage manufacturers and suppliers to produce products and services that are asthma and allergy friendly and that could benefit people with asthma and allergies.  
  3. Provide you and your family with a way of identifying products and services that may benefit people with asthma and/or allergies and improve your health and wellbeing.
  4. Generate sponsorship funds to enable both the Australian and the New Zealand asthma organisations to continue their work in improving asthma care.


To learn more about the program or to discuss whether your product/service may be suitable, please contact:

Adam Trumble
Tel: 03 9929 4333

Or complete our enquiry form