The Sensitive Choice® program is an initiative of the National Asthma Council Australia. Sensitive Choice does not manufacture, buy or sell products. For details relating to products or services that have been approved by Sensitive Choice, such as where to buy, product specifications, servicing or complaints, please contact the distributor directly.

Prospective partners

If you have a product or service that has a potential benefit for people with asthma and/or allergies, you may consider applying to participate in the Sensitive Choice® program. More details >>

General enquiries



Media enquiries

All media enquiries about the Sensitive Choice® program should be directed to:

The Reputation Group
Lelde McCoy
Phone: 03 9642 5858
Mobile: 0417 362 768