Aims of the program

The Sensitive Choice® program was developed to achieve the following:

  1. Educate Australians and New Zealanders about the importance of managing their asthma.
  2. Encourage manufacturers and suppliers to produce products and services that are asthma and allergy friendly and that could benefit people with asthma and allergies.  
  3. Provide you and your family with a way of identifying products and services that may benefit people with asthma and/or allergies and improve your health and wellbeing.
  4. Generate sponsorship funds to enable both the Australian and the New Zealand asthma organisations to continue their work in improving asthma care.

If you see the blue butterfly when shopping, stop for a moment and think about your family’s asthma and allergy care.

  • Do you know your triggers?
  • Are you taking steps to reduce your exposure to your triggers?
  • Have you had an asthma and allergy review with your doctor recently?
  • Do you follow your asthma or allergy action plan?



To learn more about the National Asthma Council Australia, please visit our website: